Lacoste

Support with style

Lacoste film for the 2016 Olympic Games in Rio, directed & choreographed by I COULD NEVER BE A DANCER
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Pocari Sweat

Pocari Sweat

Summer

TV commercial, Japan (2016)   Directed by Koichi Iguchi Choreography: I COULD NEVER BE A DANCER Choreography assistant: Snuki Lee Produced by Geek Pictures, Tokyo Agency: Dentsu, Tokyo
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Pocari Sweat

Spring

I COULD NEVER BE A DANCER in Japan ! 70 schoolgirls, 1 rooftop, a bit fo sweat, a lot of water, 100% Pocari Sweat !
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Marks & Spencer

Marks & Spencer

the art of Christmas

TV & digital commercial, London 2015   Directed by Christian Larson Choreography: I COULD NEVER BE A DANCER Produced by RSA Films, London    
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Cartier

Diamonds

Paris will always be Paris with Cartier diamonds !
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Google Android Watch

wear what you want

I COULD NEVER BE A DANCER in the US for the Google Android Watch !
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Air France

safety demonstration

I COULD NEVER BE A DANCER directed the new Air France safety demonstration : France is in the air !
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L’Oreal

L’Oreal

studio line hot

TV film, 2015   Directed by Barnaby Roper Talents: Karlie Kloss & Barbara Palvin Choreography: I COULD NEVER BE A DANCER Production: U Turn/Première Heure, Paris Agency: MacCann, Paris
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Paco Rabanne

One Million Man

Sean O'Pry choreographed by I COULD NEVER BE A DANCER in the new Paco Rabanne / One Million Man TV ad.
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H&M

Fall 2014

H&M x I COULD NEVER BE A DANCER
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L’Oreal

L’Oreal

Studioline #TXT

TV and digital film, 2013   Directed by Yoann Lemoine   Director of photography: Simon Chaudoir Art director: Christophe Derigon Model coaching/choreography: I COULD NEVER BE A DANCER & Cédric Lequileuc Talents: Bianca Balti, Alexander Ferrario, Shane Gambil, Liya Kebede, Francisco Lachowski, Irina Lazareanu, Barbara Palvin Music: The Shoes/Woodkid   Produced by Iconoclast, Paris
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Chloé

Blowing Roses

New film directed by I COULD NVER BE A DANCER !
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Yves Saint-Laurent

Yves Saint-Laurent

Touche Eclat

Digital film, 2013   Directed by Jacob Sutton Model coaching/choreography: I COULD NEVER BE A DANCER Music: Julien Barthe (Plaisr de France/Slove)   Agency: Publicis 133 Produced by Psycho/Première Heure, Paris
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Hanes

Hanes

color wheel

TV commercial, USA, 2013   Directed by Arno Salters Art direction: Daniela Montanez Choreography: I COULD NEVER BE A DANCER   Agency: The Martin Agency Produced by Anne Lai, Skunk US
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O.P.I.

instinct of colour

Choreography for 4 dancers and a horse !
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Uniqlo x Comptoir des Cotonniers

Mademoiselle plume

Uniqlo and Comptoir des Cotonniers invite I COULD NEVER BE A DANCER for the launching of the Mademoiselle Plume down
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Dom Pérignon

Dom Pérignon

Dom Pérignon rosé

Film, Paris 2012   Directed by Jérémy Rozan Art direction: Surface 2 air Choreography & casting: I COULD NEVER BE A DANCER Talent: Suzanne Meyer
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TED

The Power of X

Introduction video for the TEDxSummit 2012 in Doha
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BULGARI

BULGARI

Digital film, Milan, 2012   Spring/summer 2012 « La Monete » jewels and bags collection   Directed by Benjamin Seroussi Choreography : I COULD NEVER BE A DANCER Talent: Noot Seears Produced by Elsa Rakotoson & Eric Buisson / Frenzy, Paris Agency: Megalo & Company
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CHANEL

Shade parade

Choreography for the new Chanel Makeup Confidential film, directed by Patrick Daughters, 2011.
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CARTIER

CARTIER

Baiser volé

TV film, 2011   Choreography, model coaching   Cartier takes over the Grand Palais to evoke a romantic liaison in a suspended and Fitzgeraldian time.   Directed by Sean Ellis Produced by Céline Quideau / Psycho-Première Heure, Paris Agency: Mazarine Model: Toni Garrn
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ROCHAS

ROCHAS

TV film – unreleased !   Choreography   Directed by Jake Nava Production: Cherry Films, London
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PEUGEOT

PEUGEOT

Universal

TV films, 2011   Choreography, casting   Directed by Matthieu Mantovani Produced by Raphaël Carassic / Big Productions, Paris Agency: BETC, Paris  
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CADBURY

CADBURY

"Charity Shop"

Choreography for the new Cadbury ad, directed by MEGAFORCE
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Reebok (ft. YELLE)

Reebok (ft. YELLE)

Reebok everyday club

Digital films, 2008   Choreography   Directed by Léonard Vernhet/ Ill Studio Agency: Full Six, Paris   YELLE performs 9 simple and silly choreographies inspired by everyday life objects or moves (the photocopier, the banana, the Italian ice cream, the sewing machine…), and invites people to participate to a dance contest.
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