Hermès

Hermès

Bal de Soie

Performances for the Hermès « Silk Ball » party in Hawaii, Seoul, London, Istanbul, Amsterdam, Rome, Moscow, New Delhi Jakarta and Paris, 2014.   Creative director: Nadège Winter Choreography & casting: I COULD NEVER BE A DANCER Style: Hermès Production: Hermès
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Cartier

Cartier

Panthère

Live performance, Tokyo, July 2014   15 minute live performance in 5 acts, for the launch of the new Cartier panther collection in Japan.   Agency: K2 Asia Project director: Seon Young Lim Art direction, choreography, casting: I COULD NEVER BE A DANCER Sound design: Hypo Dancers: Hana Sakai, Ayaka Kondo, Mayu Suetomi, Snuki Lee, Nori, Naoki Inui  
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St Honoré

St Honoré

Street fashion event in Paris’ rue du Faubourg St Honoré,  to celebrate the 50th anniversary of the twinning with New York’s 5th avenue, 2014.   Invited by Comité St Honoré, I COULD NEVER BE A DANCER wanted to pay a tribute to the magical city of New York as seen in Hollywood and Broadway’s classic musicals. 7 groups of dancers were modern reincarnations of 50’s and 60’s beautiful, joyful and very fashionable...
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PEUGEOT

PEUGEOT

Performances, Geneva, 2012   Performances for the Peugeot 208 press conference at the Geneva Motor Show.   Art direction, choreography & casting: I COULD NEVER BE A DANCER Agency: SIMPLe, Paris
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Shangri-la

Shangri-la

opening of the Shangri-La hotel in Paris

Performances, Shangri-La hotel, Paris, 2011   Choreography & casting   A series of performances celebrating the opening of the Shangri-La hotel in Paris and the Chinese New Year.   Agency: Say Hmm Art direction: Michaël Huard
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Converse

Converse

Launching of the Spark campaign

Performances, Paris, 2010   Choreography, sound design & casting   In the Auber station turned into a playground, I COULD NEVER BE A DANCER stages four dancers of varying backgrounds, who invite passers-by to join them for a game and choreographic exploration in which each person’s creativity is expressed.   To create this game, the choreographers have expanded on the claims of the Converse campaign to arrive at an original, playful...
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SHANGHAI EXPO

SHANGHAI EXPO

Videos, Shanghai, 2010   Guest artists invited for the creation of two videos.   As part of the Shanghai Universal Exhibition 2010, I COULD NEVER BE A DANCER stages two videos exhibited at the French Pavilion.   The first one, which greets visitors upon their arrival in the pavilion, is at once an animated mirror, a mise en abyme, and a piece that plays with the concept of the museum space, a place of globalization but also a place...
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mugler

mugler

womanity

Performances, Centre National de la Danse, Pantin (Paris) – 2009   Choreography, sound design (with Hypo), casting   For the launching of Thierry Mugler’s new fragrance « Womanity », the brand takes over the Centre National de la Danse, which becomes, for the occasion, a fantasized City of Women, in order to celebrate all women with 5 key-words that inspired 5 performances: spontaneity, femininity, community...
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hermes

hermes

fête de la couleur

Shows & dance class, Paris, 2008   Choreography, casting   In conjunction with the Festival of Color, I COULD NEVER BE A DANCER organizes a giant dance class for 200 children!  In the evening, Olivier Casamayou performs his 1996 solo Natyam, right before the choreography of Working Together for the concert of Gonzales, adapted for the occasion in the spirit of Holi, the Indian festival of colors.   Agency: Le Public Système,...
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Diesel xxx

Diesel xxx

diesel xxx party

Performances, Paris, 2008   Choreography & casting   Sexy performances for the Diesel 30th anniversary, connecting worldwide major cities.   Agency : Say Hmm Art direction : Michaël Huard Style: Andrea Crews
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Converse

Converse

Converse century party

Show, Showcase club, Paris, 2008   Choreography, sound design & casting   For the 100-year anniversary of Converse, I COULD NEVER BE A DANCER is invited to celebrate the history of the legendary brand with three different numbers, as an opening act for Iggy Pop & The Stooges !   Agency : We Love Art Art direction : Marie Sabot  
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Virgin

Virgin

Virgin radio & Virgin TV launching party

Shows & dance class, Paris, 2008   Choreography, sound design & casting   In conjunction with the French debut of Virgin TV and Virgin Radio, I COULD NEVER BE A DANCER choreographs two shows and one class that pay tribute to some of the most iconoclastic mainstream hits of a generation and of the dancing associated with them.   Agency: Auditoire, Paris Art direction & set design: Bina Znamirowski
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Diesel

Diesel

fuel for life launching party

Performance & dance class, Paris, 2007   Choreography, casting   A dance class led by Zack Reece and performances around the retro world of the Fuel For Life perfume, as part of its Paris launch.   Agency: Profirst Art direction & set design: Bina Znamirowski
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Colette

Colette

colette dance class

Dance classes, Paris, Miami, 2006-2008   For the world famous Colette Dance Classes, I COULD NEVER BE A DANCER got acquainted with Nadège Winter to propose several themed dance classes:   DJ Mehdi’s check N’ shake dance class – 2006   Justin Timberlake’s “Justin time” at the Mansion club in Miami – 2006   Justice’s D.A.N.C.E. t-shirt dance – 2007   The “working together” dance class with...
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TOYOTA

TOYOTA

Show, Champs-Elysées, Paris, 2005   Choreography & casting   For the opening of the Toyota flagship on the Champs-Elysées, an electric cabaret, urban and chic, comes to “light up” the different showrooms designed by Ora-Ito.   Agency : le public système, Paris Art director : Michaël Huard
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