Lancôme

Lancôme

80 years

80 years anniversary party, Paris 2015   Art direction – stage direction – music line up: I COULD NEVER BE A DANCER   Special guests: Isabella Rossellini, Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong’o, Lily Collins, Daria Werbowy, Alma Jodorowsky   Live performance: Kylie Minogue   DJ: Kiddy Smile   Agency: Say Hmm, Paris
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Cartier

Cartier

Panthère

Live performance, Tokyo, July 2014   15 minute live performance in 5 acts, for the launch of the new Cartier panther collection in Japan.   Agency: K2 Asia Project director: Seon Young Lim Art direction, choreography, casting: I COULD NEVER BE A DANCER Sound design: Hypo Dancers: Hana Sakai, Ayaka Kondo, Mayu Suetomi, Snuki Lee, Nori, Naoki Inui  
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St Honoré

St Honoré

Street fashion event in Paris’ rue du Faubourg St Honoré,  to celebrate the 50th anniversary of the twinning with New York’s 5th avenue, 2014.   Invited by Comité St Honoré, I COULD NEVER BE A DANCER wanted to pay a tribute to the magical city of New York as seen in Hollywood and Broadway’s classic musicals. 7 groups of dancers were modern reincarnations of 50’s and 60’s beautiful, joyful and very fashionable...
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PEUGEOT

PEUGEOT

Performances, Geneva, 2012   Performances for the Peugeot 208 press conference at the Geneva Motor Show.   Art direction, choreography & casting: I COULD NEVER BE A DANCER Agency: SIMPLe, Paris
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Citroën

Citroën

DS3 publicity tests & press conference

Art exhibition & press conference, Fondation Cartier, Paris, 2009   Curating, art direction, set & light design   As part of the publicity tests for the new DS3, I COULD NEVER BE A DANCER commissions artists of varying backgrounds to come and expand on the DS3’s signature visual and urban universes, and to bring to life the roof of the car.   Thus, for three weeks at the Cartier Foundation, original creations by artists...
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we love art

we love art

we love art new year's eve party

Performance, Paris, 2008   Art direction   For the We Love Art agency New Year’s eve party, I COULD NEVER BE A DANCER invites CreamyCaro for an all-night-long sexy performance.
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