Converse

Converse

Launching of the Spark campaign

Performances, Paris, 2010   Choreography, sound design & casting   In the Auber station turned into a playground, I COULD NEVER BE A DANCER stages four dancers of varying backgrounds, who invite passers-by to join them for a game and choreographic exploration in which each person’s creativity is expressed.   To create this game, the choreographers have expanded on the claims of the Converse campaign to arrive at an original, playful...
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mugler

mugler

womanity

Performances, Centre National de la Danse, Pantin (Paris) – 2009   Choreography, sound design (with Hypo), casting   For the launching of Thierry Mugler’s new fragrance « Womanity », the brand takes over the Centre National de la Danse, which becomes, for the occasion, a fantasized City of Women, in order to celebrate all women with 5 key-words that inspired 5 performances: spontaneity, femininity, community...
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Converse

Converse

Converse century party

Show, Showcase club, Paris, 2008   Choreography, sound design & casting   For the 100-year anniversary of Converse, I COULD NEVER BE A DANCER is invited to celebrate the history of the legendary brand with three different numbers, as an opening act for Iggy Pop & The Stooges !   Agency : We Love Art Art direction : Marie Sabot  
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Virgin

Virgin

Virgin radio & Virgin TV launching party

Shows & dance class, Paris, 2008   Choreography, sound design & casting   In conjunction with the French debut of Virgin TV and Virgin Radio, I COULD NEVER BE A DANCER choreographs two shows and one class that pay tribute to some of the most iconoclastic mainstream hits of a generation and of the dancing associated with them.   Agency: Auditoire, Paris Art direction & set design: Bina Znamirowski
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