Carven

Carven fashion show by I COULD NEVER BE A DANCER !
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Jalouse x Dior

Laura Love is in the air

New film directed and choreographed by I COULD NEVER BE A DANCER for Jalouse Magazine
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Cartier

Cartier

Panthère

Live performance, Tokyo, July 2014   15 minute live performance in 5 acts, for the launch of the new Cartier panther collection in Japan.   Agency: K2 Asia Project director: Seon Young Lim Art direction, choreography, casting: I COULD NEVER BE A DANCER Sound design: Hypo Dancers: Hana Sakai, Ayaka Kondo, Mayu Suetomi, Snuki Lee, Nori, Naoki Inui  
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Nina Ricci

The Ballet Bag

First film directed by I COULD NEVER BE A DANCER !
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UNIQLO

Happy birthdays in Paris

Art direction, set design, sound design, choreography & casting for the fashion show celebrating the one year anniversary of Uniqlo in Paris, 2010.
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Galeries Lafayette

danse avec la mode

Art direction, set & light design, sound design, choreography & casting for the "Danse avec la mode" fashion windows, 2008.
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ELITE

ELITE

Elite Model Look

Fashion shows, Paris, 2010 & 2009   Art direction, set & light design, sound design, model coaching
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Gaspard Yurkievich

Gaspard Yurkievich

Fashion shows, 2002 – 2005   Art direction, set & light design, sound design, model coaching, choreography, casting.   For 4 years, I COULD NEVER BE A DANCER did the art direction of women’s and men’s wear shows.  For women’s, they worked mainly on the set and light design, whereas for men, they pushed the boundaries of classical men’s shows by proposing real dance performances, playing on the stereotypes of manhood.  ...
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