Carven

Carven fashion show by I COULD NEVER BE A DANCER !
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Hermès

Hermès

Bal de Soie

Performances for the Hermès « Silk Ball » party in Hawaii, Seoul, London, Istanbul, Amsterdam, Rome, Moscow, New Delhi Jakarta and Paris, 2014.   Creative director: Nadège Winter Choreography & casting: I COULD NEVER BE A DANCER Style: Hermès Production: Hermès
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Jalouse x Dior

Laura Love is in the air

New film directed and choreographed by I COULD NEVER BE A DANCER for Jalouse Magazine
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H&M

Fall 2014

H&M x I COULD NEVER BE A DANCER
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Cartier

Cartier

Panthère

Live performance, Tokyo, July 2014   15 minute live performance in 5 acts, for the launch of the new Cartier panther collection in Japan.   Agency: K2 Asia Project director: Seon Young Lim Art direction, choreography, casting: I COULD NEVER BE A DANCER Sound design: Hypo Dancers: Hana Sakai, Ayaka Kondo, Mayu Suetomi, Snuki Lee, Nori, Naoki Inui  
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Kenzo

Eye Beams

I COULD NEVER BE A DANCER goes Bollywood for Kenzo !
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Nina Ricci

The Ballet Bag

First film directed by I COULD NEVER BE A DANCER !
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Louis Vuitton

Shoes up

Dancing shoes !
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Pièce d’anarchive

Pièce d’anarchive

chapter 03

Digital film, 2013   Directed by Milk and Cookies / Kurt Stallaert Choreography & casting: I COULD NEVER BE A DANCER Dancer: Leo Zurfluh Sound designer: Wladimir Schall
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Anna Rivka

Anna Rivka

2013 collection

Digital film, 2012   Directed by Benjamin Seroussi DOP: Martin de Chabaneix Choreography & casting: I COULD NEVER BE A DANCER Dancer: Leo Zurfluh Style: Anna Rivka    
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Olympia Le-Tan

7''

Fashion show, Paris, 2012   Mise en scene, choreography, light design: I COULD NEVER BE A DANCER Casting: Pauline Jacquard & I COULD NEVER BE A DANCER Special performance by Ronnie Spector (The Ronettes) Video: Simon Cahn
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Hermès

Swinging Silk

Hermès Swinging Silk party coming soon to a ballroom near you !
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UNIQLO

Happy birthdays in Paris

Art direction, set design, sound design, choreography & casting for the fashion show celebrating the one year anniversary of Uniqlo in Paris, 2010.
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Galeries Lafayette

danse avec la mode

Art direction, set & light design, sound design, choreography & casting for the "Danse avec la mode" fashion windows, 2008.
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Lacoste

Lacoste

Show, Paris, 2008   Choreography, casting, sound design, style   The famous brand celebrated its 75th anniversary at the Rolland Garros central tennis court, with a spectacular show. Dancers and models were performing on two facing stages with giant LED screens and playing with video interaction, in five tableaus celebrating the values, the history and the future of the brand.   Agency: Prodeo Art direction & set design: Bina...
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Gaspard Yurkievich

Gaspard Yurkievich

Fashion shows, 2002 – 2005   Art direction, set & light design, sound design, model coaching, choreography, casting.   For 4 years, I COULD NEVER BE A DANCER did the art direction of women’s and men’s wear shows.  For women’s, they worked mainly on the set and light design, whereas for men, they pushed the boundaries of classical men’s shows by proposing real dance performances, playing on the stereotypes of manhood.  ...
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Aurore Overnight

Aurore Overnight

Girl's band

Performance, Fondation Cartier pour l’Art Contemporain, Paris, 2002   Choreography, casting, set and light design   A performance/fashion show as a Blade Runner’s «Replicant» cabaret. Four professional models assume and shrug off the role of hyper-sexy prototype, deploying the tropes of sex-appeal and cabaret. Music by Dani Siciliano
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