Carven

Carven fashion show by I COULD NEVER BE A DANCER !
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Olympia Le-Tan

7''

Fashion show, Paris, 2012   Mise en scene, choreography, light design: I COULD NEVER BE A DANCER Casting: Pauline Jacquard & I COULD NEVER BE A DANCER Special performance by Ronnie Spector (The Ronettes) Video: Simon Cahn
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UNIQLO

Happy birthdays in Paris

Art direction, set design, sound design, choreography & casting for the fashion show celebrating the one year anniversary of Uniqlo in Paris, 2010.
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Galeries Lafayette

danse avec la mode

Art direction, set & light design, sound design, choreography & casting for the "Danse avec la mode" fashion windows, 2008.
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ELITE

ELITE

Elite Model Look

Fashion shows, Paris, 2010 & 2009   Art direction, set & light design, sound design, model coaching
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Gaspard Yurkievich

Gaspard Yurkievich

Fashion shows, 2002 – 2005   Art direction, set & light design, sound design, model coaching, choreography, casting.   For 4 years, I COULD NEVER BE A DANCER did the art direction of women’s and men’s wear shows.  For women’s, they worked mainly on the set and light design, whereas for men, they pushed the boundaries of classical men’s shows by proposing real dance performances, playing on the stereotypes of manhood.  ...
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Aurore Overnight

Aurore Overnight

Girl's band

Performance, Fondation Cartier pour l’Art Contemporain, Paris, 2002   Choreography, casting, set and light design   A performance/fashion show as a Blade Runner’s «Replicant» cabaret. Four professional models assume and shrug off the role of hyper-sexy prototype, deploying the tropes of sex-appeal and cabaret. Music by Dani Siciliano
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