Videos, Shanghai, 2010
Guest artists invited for the creation of two videos.
As part of the Shanghai Universal Exhibition 2010, I COULD NEVER BE A DANCER stages two videos exhibited at the French Pavilion.
The first one, which greets visitors upon their arrival in the pavilion, is at once an animated mirror, a mise en abyme, and a piece that plays with the concept of the museum space, a place of globalization but also a place where a very personalized relationship to the works and to others is at stake.
The second one, Movement and the City, captures a snapshot of Parisian life, the pulse and rhythm of a fantasized street, where the archetypes of a chic, arty and modern Paris crisscross. Thus is created a typography-blink-of-an-eye of individuals whose shooting frame shows only legs, walking rhythms, crossings.
Directed by Roman Hatala and Jacques Ferrier
Architect: Jacques Ferrier
Art direction: Pauline Levêque
Produced by Flair Prod. / Guillaume Roy
In partnership with Louis Vuitton and LVMH.