Lacoste

Show, Paris, 2008

 

Choreography, casting, sound design, style

 

The famous brand celebrated its 75th anniversary at the Rolland Garros central tennis court, with a spectacular show. Dancers and models were performing on two facing stages with giant LED screens and playing with video interaction, in five tableaus celebrating the values, the history and the future of the brand.

 

Agency: Prodeo

Art direction & set design: Bina Znamirowski