Art exhibition & press conference, Fondation Cartier, Paris, 2009


Curating, art direction, set & light design


As part of the publicity tests for the new DS3, I COULD NEVER BE A DANCER commissions artists of varying backgrounds to come and expand on the DS3’s signature visual and urban universes, and to bring to life the roof of the car.


Thus, for three weeks at the Cartier Foundation, original creations by artists Andrew Crews, Jean Michel Bertin, Item Idem and Marke Newton were presented to members of the international press, as well as a press conference orchestrated by I COULD NEVER BE A DANCER, between high-tech and low-tech.


Agency: Vinca Major

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